Behind the Scenes: Happy Halwai Sweets Product photography Shoot for Diwali
I was thrilled to partner with Sharma’s Kitchen again this year, especially for the launch of their new sweets line under the brand name Happy Halwai. This collaboration was extra special as it centered around capturing the beauty and vibrancy of Diwali – a time when sweets play such a central role in celebrations.
The Concept and Planning
The theme for this Product photography shoot was all about creating a simple yet elegant vibe that would perfectly complement the new Happy Halwai packaging. After studying the designs closely, I created a detailed mood board to guide the shoot. The packaging had a premium, festive feel, which I wanted to emphasize through my choice of backgrounds and props.
I ordered custom backgrounds that brought out the richness of the packaging without overpowering it.
For the props, I chose elements that were subtle and sophisticated, ensuring the focus remained on the sweets while still creating a festive atmosphere.
The Home Studio Set-Up
The products and packaging were delivered directly to my home studio. Having everything in-house allowed me to work at my own pace, ensuring that each shot was perfectly aligned with the vision we had in mind. I carefully arranged the sweets and packaging to reflect a high-end, celebratory tone. Lighting was crucial here – I used soft, light to highlight the intricate details of the packaging and the vibrant colors of the sweets.
Process & Approval
Throughout the Product Photography shoot, I shared my progress with the team at Sharma’s Kitchen for feedback and approval. This collaborative process ensured that we were on the same page at every stage, resulting in images that aligned perfectly with their brand's vision for Happy Halwai.